Archive for September, 2009

Life Insurance Sales Leads Are The Heart And Soul Of Any Insurance Business

Generating life insurance sales leads is indeed the heart and soul of any insurance business. It is not just essential but mandatory to keep the business moving forward. As important as it may be, generating life insurance sales leads is the most difficult part in the business.

The biggest question is where to source the life insurance sales lead from and whether there is a quick and effortless method to do so. Fortunately in today’s world of internet sourcing it is possible to get such leads with least amount of effort. As consumers rely on the internet to fulfill their research needs, they check online for the cheapest and most lucrative life insurance plans available.

Now getting a life insurance quote does not involve calling any company or sales agent for information and quotes. There are umpteen numbers of sites providing this information free of cost on the net. It is as easy as filling up a basic information form and getting the quote sent to mail ids within a short span of time. While for the consumer this may mean ease of sourcing information, it is not the insurance companies that put up these forms.

There are certain internet marketers who deal in life insurance sales leads. If the consumer was to search for information on his or her own, he or she would have to visit the individual companies’ sites and ask for quotes. This may ultimately become cumbersome as the browser would first need to search out the company’s website address and then search for the requisite quote form. The larger number of quotes they want to compare the more they would be wasting time on each insurance site.

This is where online insurance lead generating sites can be helpful as it involves only a single step for the consumer. The information gained through the form from the consumer is circulated amongst insurance agents as real-time, pre-qualified, and consumer generated insurance leads. Sometimes the leads are even verified via the telephone for their authenticity. The insurance companies can source these leads for as low as 4 dollars or even up to fifty dollars depending on various factors.

Life insurance leads purchased for low amounts are generally circulated to other insurance agents while the high priced quotes are sold exclusively to the sourcing insurance firm. With exclusive life insurance leads the insurance agent stands a better chance of closing the deal than when pitted against competitors.

Since the sales lead the insurance agent purchases is already verified meaning the inquiry is from people who are genuinely interested in purchasing a life insurance policy, the meeting and presentation is more likely to be valuable than a direct call made by the agent themselves.

Insurance agents and companies spend hours together trying to generate a sales leads, but not all are fruitful. If the same time is spent in meeting, presenting and convincing a verified sales lead, the inquiry to sale conversion rate will definitely rise. Through these sales leads agents can get an edge over their competitors.

Life Insurance Sales Leads Can Help!

If you were to speak to anyone who works in the insurance field you will surely learn that finding life insurance sales leads on their own is difficult to say the least. As a life insurance agent, you want to spend your time making sales and getting people signed up for an insurance policy that they definitely need. The more time you have to spend finding the leads, the less time you have to actually make sales.

That is why life insurance agents are turning to purchasing life insurance sales leads from reputable companies that have a system in place to get them. The leads that they get are already verified and lead to sales in most cases.

By purchasing these leads they find themselves giving more presentations on the importance and many variations of insurance policies and less time trying to find someone to give the presentation to. The sales leads are gathered and distributed at a cost.

How these leads are generated is a fairly simple process. An online company will set up web links or web banners that encourage people to click on them if they are interested in getting a free life insurance quote. When the people click on the link they are taken to a form.

This form is typically very short and asks for just a minimal amount of information. The information will include a contact phone number at the least. It may also ask a couple questions in regard to your general health or if you are a smoker or not.

Once you have filled out and submitted this form, the information is gathered along with the other information that has been gathered from other people. The information gathered on the forms are then turned in to life insurance sales leads for sale.

Many life insurance agents have turned to purchasing their leads from one of the companies described above because these are leads that have been confirmed. A confirmed lead is one that comes directly from the consumer. This allows the life insurance agents to go into the meeting with the knowledge that this person is really interested in purchasing a policy.

The life insurance leads range in price depending on how exclusive they are. You can get a sales leads as cheap as five dollars apiece. While this sounds like a great idea, paying a little more for the lead may be worth your wild.

The cheaper rate for a sales lead is available because you are not getting an exclusive lead. You are basically paying to be joined into a race. Each lead at this price level is sold to between five and eight different salesmen and saleswomen. Once you have purchased a five dollar lead, you have begun a competition with the others that purchased the same lead.

Life insurance sales leads are a great advantage to a struggling insurance agent. They can be great for business and can help to increase your sales on a monthly and quarterly basis. Spending just a little money for a life insurance sales lead will save you hours of research trying to find your next customer.